A Letter from our Co-Founders
Impact Statement
#GoKindly was created to make a positive impact on the world.
We wanted to help the most vulnerable in the community, while creating beautiful sleep products.
That's why we chose the social enterprise model. We are motivated by greater impact.
We support women and gender diverse experiencing housing stress and homelessness by donating 50% of profits to organisations who provide housing options to women including Juno.
Every year we commit to recording and demonstrating the value we create from #GoKindly. Our most recent report is below.
Thank you for choosing #GoKindly to Sleep Better and Sleep for Good.
From, Laura & David
2025 IMPACT STATEMENT
WHY WHOLE IMPACT MATTERS
We apply the "Kindness Loop" to the way we operate. This means we consider impact as being wholistic through Social, Environmental and Community.
Social
We are driven by social impact. Our key purpose is to support the most vulnerable in the community by giving them the dignity they deserve. We do this through $ donations, donating our bedding, and providing employment opportunities.
Environmental
An intergral part of our product design is how they are made, where they come from and where they end up. We give great thought to the packaging of our products and their end of life. We aim to innovate, designing high quality products with long life and launching Australian's first pillow recycling program.
Community
Community is a key part of how we think of impact. Community for us is our loyal customers (direct to consumer and hotel), who help us grow our impact. It's also the people we support, our local manufacturers, and our incredible team of change makers. We are a community of like minded people wanting to make a positive impact in the world.